Also, the green grass and the blue sky fit perfectly with the two main colors in the branding scheme.” “Were they looking for an image that had no tension?” But the artist duo Goldin+Senneby, who spent months researching the photograph for a 2006 work, said that the Microsoft branding team “wanted an image with ‘more grounding’ than the images of skies they had used in Windows 95. “Were they looking for an image that was peaceful?” he mused. The company never told O’Rear exactly why they selected his photograph. A few years later, he got a call from Microsoft asking to use his shot of Sonoma County as the default background for its newest operating system. Those brilliant greens and pure blues were totally unedited when O’Rear uploaded them to Corbis, a stock photo and image licensing site founded by Bill Gates. So he stopped his car, pulled out his medium-format camera, and took a few photos using color Fujifilm. “The grass is perfect! It’s green! The sun is out, there’s some clouds.’” I’m going to be more alert.”Īnd then, he saw it. It was January, and after the winter rains, “the grasses turn green and I know the chances of finding these beautiful hillsides are really good,” he recalled. Instead, he was headed to visit his then-girlfriend (now-wife) near San Francisco.īut he still had one eye on the region’s rolling hills. Although he was a professional photographer, with work featured in National Geographic and the Los Angeles Times, O’Rear wasn’t on assignment that Friday afternoon. It was this vision of Sonoma County that flashed by Charles O’Rear’s car window as he drove down Highway 121 in 1998. ![]() ![]() Endless rows of grapevines had been replaced by a lush carpet of grass, dotted here and there with wildflowers. By the time the epidemic had run its course in 1999, some 50,000 acres of fields had been decimated.Īlthough the cost for growers was astronomical-half a billion dollars in total-the landscape of Northern California had never looked more idyllic. Napa Valley spent most of the 1990s trying desperately to curb the spread of phylloxera, a microscopic pest that was devastating its grapes. Microsoft has an insect infestation to thank for its classic Windows XP desktop background-an image that has graced at least a billion computer screens since the system’s 2001 launch.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |